Founder playbooks: lessons from Starter Story interviews

Part 1

Free Tools as an SEO Engine: How SiteGPT, Supademo and Late Turn Search Into Signups

What four SaaS founders told Starter Story about free tools, comparison pages and high-intent search: the keyword filters, the build loop and the self-reported results.

Part 2

YouTube Search as a SaaS Growth Channel: FollowBuddy, Arvo and Local Rank

How four software founders on Starter Story use YouTube search, not viral reach: one buying query per video, plain recordings, tracking per video, and the self-reported results.

Part 3

Reddit for Your First 100 Customers (and Where It Stops Working)

What Elephas, GojiBerry, App Alchemy and Supademo told Starter Story about getting early SaaS customers on Reddit within the rules, with self-reported results and the limits.

Part 4

Selling Through Other People's Audiences: Affiliates and Partners

How Lancer, LaunchFast, Outrank and Hero Analytics grew by selling through coaches, communities, affiliates and partner directories, from Starter Story interviews with self-reported figures.

Part 5

Winning a Crowded Voice App Market: Lessons From Voicy, Letterly and AudioPen

Three voice and dictation app founders on picking a customer, making the product simpler and pricing it, from Starter Story interviews with timestamped quotes.

Part 6

AI Agents as a Distribution Channel: How Postiz Went From $17K to $143K a Month

How Postiz rebuilt around AI agents, rode a trend with long-form X Articles and kept every integration reliable, by its founder's account, plus Late on API docs. From Starter Story interviews.

Part 7

Customer Calls and Pricing Moves That Changed the Curve for Five SaaS Founders

How Fastlane, Excel Exercises, Subscribr, Uform and AngelMatch used customer calls, presales and segmented pricing to grow, from Starter Story interviews.