Gojiberry: 13 Questions Answered From the Starter Story Interview, With Timestamps
Gojiberry finds people on LinkedIn who are showing buying signals and runs personalized outreach to them, and its co-founder got the first customers almost entirely from Reddit posts built on true stories with proof. In the Starter Story interview, co-founder Roman reports about $30,000 in monthly recurring revenue, up from zero four months earlier, with roughly the first 100 customers coming from Reddit.
We transcribed the interview with transcribe.so and asked it the same questions we ask every episode. Each answer below is written in our own words and points to who said it and the exact second, so you can check it in the video. All figures are self-reported by the founder and we have not audited them. We are not affiliated with Starter Story, and we sell a transcription service. The interview does not cover how the product was built or who the ideal customer is, so those questions are left out.
| Who is speaking | Role |
|---|---|
| Roman, co-founder of Gojiberry | Answers the questions |
| Starter Story hosts | One asks the questions; a second joins him for the closing reflections |
What does Gojiberry do and how does it make money?
He calls it an intent-based outreach tool (Founder, 01:37). Every day it finds LinkedIn leads showing signals such as liking certain posts, engaging with a competitor, or having just raised money or hired (Founder, 11:55), then sends connection requests and personalized messages for you (Founder, 12:21). It is a subscription with three tiers, and most users are on the $99 plan (Founder, 02:13).
What numbers does the founder share?
About $30,000 in MRR, from zero four months earlier (Founder, 01:37). The dashboard he shows reads $24,000 in MRR, which he describes as around 30k dollars (Founder, 02:51). On Reddit: 11 million impressions, which he says would have cost hundreds of thousands of dollars to buy, and about the first 100 customers (Founder, 02:23), plus more than 40,000 website visitors (Founder, 03:57). The host's intro says he launched six months ago and passed $30,000 (Host, 00:03).
Who is the founder?
A mechanical engineer who, shortly before the pandemic, began questioning employment (Founder, 03:12). He learned affiliate marketing, moved into freelancing, and in 2023 launched his first SaaS, which he grew to $50,000 in MRR with outreach and sold to a US company (Founder, 03:18). He is the marketing half of the team (Founder, 12:47).
Where did the idea come from?
When they sold the first company, they asked what had made it work, and the answer was its outreach. So they built a product for outreach (Founder, 03:18). The first proof of demand was Reddit, which brought roughly their first 100 customers (Founder, 02:23).
What makes a Reddit post about the product reach the front page, and how does the founder avoid getting banned?
He gives three reasons his posts take off (Founder, 06:49): he dictates the story to a chatbot and has it translate and correct the text, since English is not his first language; a group of friends upvotes and comments in the first five to ten minutes (Founder, 07:08); and he never puts himself front and center:
"Directly in the post, you can trigger curiosity by highlighting it, and as I said before, putting some proof." (Founder, 07:36)
To avoid bans he keeps one account per browser (Founder, 07:57) and never pairs a new account with a new email address, which he says gets you banned right away (Founder, 08:03).
What single thing moved the numbers most?
Two posts stand out. One told what $1,250 paid to five LinkedIn influencers bought him, and reached 160,000 views (Founder, 04:36), 543 upvotes, about 2,000 visitors and 10 or 15 clients (Founder, 04:47). The other was about failing a startup accelerator's interview: more than 179,000 views and maybe 15 clients (Founder, 05:14).
"So you can turn any event happening in your life into a Reddit post." (Founder, 05:14)
What is the start-over playbook?
Eight steps:
- A fresh account, one per browser (Founder, 07:57), not made with a new email address.
- A profile picture, your product in the bio, and the setting that hides your post history (Founder, 08:03).
- Seven to 14 days of comments and upvotes only, to earn karma (Founder, 08:31).
- Then start posting (Founder, 08:31).
- Then start marketing, skipping communities that ban promotion (Founder, 08:59).
- Change the angle with every post (Founder, 08:59).
- Get at least 10 upvotes in the first 10 minutes (Founder, 09:26), through a group of 15 marketers who upvote each other's posts (Founder, 09:31).
- Reply to every single comment (Founder, 09:31).
Why does it win?
The interview does not compare it with rival tools. He points to two things: the leads are good and the messages tailored, so acceptance and reply rates are far above industry norms (Founder, 12:21); and the Reddit exposure warms up sales, since most leads on demo calls have already seen him there (Founder, 03:57).
How is it priced, and why?
Three subscription tiers, with most users on the $99 plan for high-intent leads they can contact from the platform (Founder, 02:13). The interview gives no other prices, no reasoning for the price and no price change.
What does it cost to run?
His marketing tools, by his numbers: a cold email tool at about $800 a month for high volume, an SEO tool at $99, his own product at $99 for LinkedIn outreach, and a booking tool at about $20 (Founder, 12:49); a site builder at about $49, a chatbot and image tool at about $40, and a sales prospecting seat at $100 a month (Founder, 13:16). The interview does not cover team costs, build costs or margins.
What went wrong?
The accelerator interview he failed became one of his best posts (Founder, 05:14). The harder part is the abuse: a post can draw fifteen comments saying you will never make it (Founder, 10:52). His answer is to show proof so nobody can argue, then block the worst (Founder, 10:38).
What is the founder's advice?
"It's advertised the way you would love to be advertised to." (Founder, 13:45)
He loves founder stories, so he markets with founder stories. Even with no results yet, you can post about how the business is going and the problem you are solving (Founder, 10:03).
What did the hosts take away?
The host grew Starter Story on Reddit too, to its first thousand users (Host, 11:08), and a petition to ban it there turned out not to matter at all (Host, 11:20). His view is that Reddit will not get you to scale, but it is the place to test a product and win the first ten or hundred customers (Host, 14:44); his own first hit was maybe the fifth to seventh post (Host, 15:41). The second host called it as practical as Reddit advice gets (Host, 14:18).
What to copy
- Post what happened, with receipts. A real event, a real cost or a real failure, shown with proof, earns attention that a product announcement does not.
- Learn the room before you post. Read and comment in a community first, check its rules on self-promotion, and keep your profile pointing at the product so readers who want more can find it.
- Stay in the thread. Reply to every comment in the first hours; real conversation is what keeps a post visible, and it is the part worth copying. We would not copy the coordinated early voting or the multiple accounts described above: both break Reddit's rules.
More from this series: the first 100 customers from Reddit, every Starter Story episode answered, and our free YouTube transcript tool if you want to run the same questions on any interview.